Which jianbing do you prefer: classic or luxury?

Updated 2018-03-20 09:54:02

Brian Goldberg makes jianbing at the Mr. Bing kiosk in the UrbanSpace food court in New York, on April 17, 2017. [Photo: Xinhua]

Jianbing are a type of crepe that is hugely popular in northern China. It's usually eaten for breakfast wrapped around a piece of crunchy deep-fried dough with egg, cilantro, scallion, and bean paste.

Chinese pop music idol Kris Wu helped spread the word about this traditional Chinese food when he made jianbing on the entertainment show "Sean in the Wild". They were also featured in the third season of "A Bite of China", a documentary television series about the history of food, which caused a spike in people's interest in giving one a try.

And it's not just people in China who have the taste for jianbing. American Brian Goldberg fell in love with them while he was studying in Beijing in 1998. The New York local has since returned home and opened a growing chain of jianbing stores. "I just love jianbing so much, it tastes so good, the texture is so good, it's hot, it's fresh, it's customizable, they make it how you like it," said Goldberg.

Customers not content with a traditional style jianbing can trade up to something fancier, with some sellers offering gourmet versions with seafood and other pricey ingredients. A basic jianbing usually costs 5-10 yuan – less than – but with luxury fillings like sea cucumber they can come with an 80 yuan price tag.

The up scaling of the humble jianbing has come to the attention of the food industry in Tianjin, where they originated. A "jianbing branch" of the Tianjin Catering Industry Association has been established to prepare jianbing standards that will govern their ingredients, cooking, and price. The Association says that more than 100 shop owners have already joined the new branch, which is expected to provide a model for the future development of other traditional Chinese foods.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58December 17 2018 04:23:26

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16December 17 2018 04:23:26

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18December 17 2018 04:23:26

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

News:
China World Business Sports Showbiz Audio
Video:
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
Photos:
China World Fun Travel Entertainment Sports
Travel:
Beijing Shanghai Guangzhou
Lifestyle:
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords