Beijing trials facial recognition at supermarket checkouts

Updated 2018-05-03 09:42:19

Shoppers at a supermarket in Beijing can now pay for their groceries using nothing but their face. 7-FRESH, a supermarket operated by Chinese e-commerce giant JD.com, is testing out automated checkouts which use facial recognition.

With no human cashier nearby, one camera reads the price tag, and a second one scans your face and matches it to your registered account.

After entering a mobile phone number to charge the account, the transaction is completed in just a few seconds.

Automated checkouts that use facial recognition are one of a series of innovations JD.com is testing at 7-FRESH.

But it's not the first in the retail industry.

Last year, Alibaba's Alipay rolled out the world's first "Smile to Pay" facial recognition system at a KFC outlet in Hangzhou City, capital of east China's Zhejiang Province and where Alibaba is headquartered.

Technology analyst and entrepreneur Zhuang Shuai hinted at the reason behind Chinese people's acceptance of the technology.

"As you know, Chinese people are interested in trying new things. Speaking of privacy, we don't give much importance to it or consider it crucial in our lives."

The adoption of facial recognition technology in China is already far beyond most people's expectations.

It helps police in criminal investigations and even stops people from taking excessive amounts of toilet paper.

Zhang Shuai said duplicating people's faces is not an easy job, which accounts for the efficiency of this technology.

"We can easily obtain others' fingerprints from where they have pressed their fingers, but it's hard to do so with people's faces. So I think it is expected to be used broadly in this respect."

But he also cautioned that the tech's hardware and software are still at an early development stage and have a long way to go.

By Li Shengnan

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58May 20 2018 23:55:37

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16May 20 2018 23:55:37

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18May 20 2018 23:55:37

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

News:
China World Business Sports Showbiz Audio
Video:
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
Photos:
China World Fun Travel Entertainment Sports
Travel:
Beijing Shanghai Guangzhou
Lifestyle:
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords