French football bodies open Beijing office

Updated 2017-02-17 10:00:55 Global Times

The French Football Federation (FFF) and the French Football League (LFP) announced Thursday they will open a new shared office in Beijing, China.

The purpose of the Beijing office will be to raise the profile of French football leagues in China, increase local interactions, execute strategic plans, and to find Chinese broadcast partners and sponsors.

"The opening of the office is an important step in our policy of international development. China has launched an ambitious plan for football," said FFF President Noel le Graet.

"The French Federation had to accompany this dynamic in the most populated country on the planet and one of the most dynamic countries in the world."

In the recent year, four Chinese companies have invested clubs in French football leagues, including a high-profile investment in Ligue 1 club Nice, who are currently third in the French top flight.

"For several months our exchanges with our Chinese counterparts have been intensifying, thanks notably to the arrival of investors in French professional clubs," said Nathalie Boy de la Tour, LFP President.

"We are delighted to be back in China with the opening of this office ... It is an unprecedented step in the history of French football which will help us bring to fruition our international ambitions."

Many French football stars have become household names in China - including Zinedine Zidane, Thierry Henry and current Les Bleus head coach Didier Deschamps - after the French national team won the 1998 home World Cup.

In 2014, the Trophée des Champions, the championship match between Ligue 1 winners and Coupe de France winners, was held at the Workers' Stadium in Beijing, during which Paris Saint-Germain won 2-0 over Guingamp.

It is the first time for a football association of any country to have an official base in China.

The news comes a week ahead of French Prime Minister Bernard Cazeneuve's visit to China, the first European leader to visit China in 2017.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58January 19 2018 13:31:21

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16January 19 2018 13:31:21

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18January 19 2018 13:31:21

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords