Chinese media group, StarTimes, on Wednesday announced its acquisition of the 2018 FIFA World Cup broadcast rights to the Kenyan audience.
The company also announced the acquirement of broadcast rights to all FIFA tournaments in 2017 and 2018.
StarTimes Vice-President for Marketing, Mark Lisboa told a media briefing in Nairobi that the acquisition of the broadcast rights will enable more Kenyan households to enjoy access to the tournaments through the company's affordable pay television platform.
"We are delighted to secure the broadcast rights to the 2018 World Cup, a tournament that every football fan across the globe looks forward to every four years," Lisboa said.
"The fact that StarTimes will bring the showpiece to Kenyan households a breakthrough that demonstrates our progressive commitment to provide access to premium content at the most affordable subscription costs," he added.
StarTimes will broadcast all the 64 matches live during the event that will be held in Russia between June 16 and July 15.
StarTimes has dedicated five sports channels that will broadcast the respective tournaments including two High Definition channels, namely Sports Premium and World Premium as well as Sports Arena, Sports Life and Sports Focus which will enable the company to air multiple live matches at the same time.
The Kenyan subscribers will be in a position to enjoy the tournaments from as little as 6 U.S. dollars per month.
Besides the World Cup, the other FIFA tournaments StarTimes will transmit are U-20 World Cup, Confederations Cup, U-17 World Cup, Beech Soccer World Cup, U-20 Women's World Cup and U-17 Women's World Cup.