IOC Strategic Communications Director says Olympics brings hope

Updated 2018-02-20 16:21:03 Xinhua

Rebecca Lowell Edwards, the Strategic Communications Director of International Olympic Committee (IOC), said on Tuesday that PyeongChang Winter Olympics is to send a message of "hope".

"In general, people have positive and warm feelings about the Olympics, but like any organizations that involves human, there are issues from time to time. So the important thing we do is get straight to the facts, understand our roles in the communication process, and impact as fast as we can," said Edwards.

She said that each Games has a unified theme, for the Olympics is to send a message of hope to the word - just like the song "Imagine" at this opening ceremony.

"Many athletes that come from threatened environments, through sports they learn skills of leadership, sharing and how to engage diplomatically with other culture," she said. "We hope to bring these stories to create more meanings behind Olympism."

About a doping case involving Japanese speed skater Kei Saito, who tested positive for a masking agent at PyeongChang Olympics, Edwards said, "If it's related to doping or medical, we get in touch of our medical team having them speak out, rather than making it a political issue. Because a lot of times there is reporting based on innuendos and speculations. We don' t want to contribute to that."

Edwards, who joined IOC last year, has extensive experience in corporate communications as well as in media and non-profit sector.

Also in the News

Nicole Kidman Recalls Oscar Glory: Loneliest Time
Showbiz2016/06/16 13:58March 21 2018 05:18:18

Nicole Kidman Recalls Oscar Glory: Loneliest Time

Attending Shanghai International Film Festival, Nicole Kidman talks about her role in "Grace of Monaco".

Labor Day Travel Peak Starts
Also in the News2014/05/01 12:16March 21 2018 05:18:18

Labor Day Travel Peak Starts

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'
Also in the News2014/04/18 13:18March 21 2018 05:18:18

Johnny Depp Delivers a Speech 'Evolve the Future' in 'Transcendence'

Hollywood star Johnny Depp's speech in the upcoming new film "Transcendence" has been disclosed on Friday, April 11th.

Most Watched

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords