No matter if it's TV or film, food related content is always able to attract a large audience in China.
After rising to fame through the three seasons of his food show Chef Nic, Hong Kong actor Nicholas Tse is now heading to the big screen, where he will join South Korean actor Jung Yong-Hwa and Chinese actor Ge You for the film Cook Up a Storm.
At a press conference on Monday, the film's producers announced that the film will release on January 28, the first day of the seven-day Spring Festival holidays.
This sets the film up to compete with nine other Chinese films releasing on that same day, including Jackie Chan's Kung Fu Yoga and Stephen Chow's Journey to the West: Conquering the Demons 2.
Cook Up a Storm focuses on the competition between a little-known chef from a small local restaurant in Shunde, South China's Guangdong Province, and a three-star Michelin chef who studied overseas.