Chinese film has bright future on the global stage

Updated 2017-03-10 09:58:11 Global Times

Long anticipated by those working in the Chinese film industry, China's Film Industry Promotion Law finally came into effect on March 1. With this being the first national law aimed at regulating the film industry in China, many film veterans have high hopes that it will provide for the continuous prosperity of the Chinese film industry.

What does the law hold for the future of the Chinese film industry? How will it influence Chinese films' global standing? These are some of the issues that need to be examined with a clear mind.

Hometown advantage

US films established a dominant position in the global film industry long ago, making Hollywood a household name for filmgoers around the world.

Hollywood has an annual share of around 80 percent of the global film market. Data shows that in 2016, global box-office revenue reached .1 billion, of which Hollywood films contributed .9 billion, or around 76 percent.

Currently there are only four other nations in the world whose own films account for more than half of the box-office share in their home markets: China, Japan, India and South Korea.

These four nations have certain things in common: They are all Asian countries, have distinctive national cultures and, most importantly, have strong domestic film industries.

In comparison, the market performance of European films has not been that promising. For example, in 2016, France only saw five of its domestic films rank in the top 25 highest box-office films in its home market. The same was true for German films in the German market, while Italy only had four in its home market, the UK three and Russia two.

From a global perspective, for the foreseeable future, Chinese films are the only force that can rival the dominant position of Hollywood.

With its long history, rich culture and well-established film industry, Chinese film has a well-spring of resources to draw upon to develop films.

At the same time, China also has a gigantic film market. From 2005 to 2015, the box-office revenue of Chinese films maintained an annual average increase of 30 percent. In 2005, box-office revenue in the Chinese mainland reached 2 billion yuan (9 million), about 2.8 percent of what the North American box office (.84 billion) earned that year. However, in 2016, the Chinese mainland box-office revenue reached 45.71 billion yuan, making it the second highest box-office take in the world that year after the US' .4 billion.

China has an enormous domestic market, which is the comprehensive embodiment of population and economic strength. This market is equal to combined markets of the UK, Japan, India and South Korea, who respectively rank from third to sixth place in terms of global box-office revenue.

The Mermaid, the sci-fi romance film that screened during the Spring Festival period in 2016 set a new record by bringing in 3.39 billion yuan to become the highest-earning film in China. This milestone demonstrated that the Chinese film industry is capable of producing a blockbuster film on a budget of 0 million.

Another advantage Chinese films have is their close relationship with audiences in China, who deeply favor domestic productions.

Many middle-aged or elderly Chinese may remember the crowds that used to form at ticket offices during the 1970s and 1980s. Now, after a slump during the 1990s, Chinese audiences are once again enjoying Chinese films, although there is still a lot of criticism.

Despite the fact that some people believe Hollywood films are superior to domestic works, an increasing number of Chinese moviegoers are becoming fond of Chinese films that use "our language" to talk about "our feelings and stories."

This trend is reflected in the box-office share domestic films have acquired over the years.

During the 12 years from 2005 to 2016, domestic films held onto a 50 percent market share, except for 2012 when the share was 48.46 percent.

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