A hit movie or a TV show not only has the power to change the destiny of the lead actors, but can also put the location of the shoot on tourist map.
Chinese action blockbuster Wolf Warrior 2, which was released at the end of July, has earned 5 billion yuan at the box office by August 15, making it the highest-grossing movie ever in China.
Thanks to the outstanding performance of the movie, a lion park in African prairie where some scenes of the film were shot is in the spotlight.
According to data provided by Tuniu, an online travel agency, a number of people have enquired about tourism spots in Africa, especially Kenya., The Masai Mara National Park in Kenya is on top of the list.
With more Chinese traveling abroad, Africa has gradually become an ideal destination due to factors like favorable visa policies, more flights as well as a rich resource in feature tourism. Now with the movie gaining momentum, Africa-related travel products are set to be in high demand.
Apart from Wolf Warrior 2, the global popularity of the hit American TV drama Game of Thrones, particularly after the season finale arrived in July, has also put some locations where the series were filmed on many travelers' roadmap.
According to a report released by the China Tourism Academy and Ctrip, thanks to the 7th season, Northern Ireland, Iceland, Spain, Croatia and Morocco have witnessed a significant growth in the number of tourist arrivals, becoming the dark horses of tourism this summer. Chinese tourist arrivals in Croatia saw a 300% jump, and Spain recorded a 77% surge.
In order to cater to the travel needs of the fans of the TV hit, travel agencies, both home and abroad, have developed the "Game of Thrones" package tours, taking visitors to explore locations in which the drama were shot, like the Ballintoy Harbour and Cushendun in Northern Ireland, volcanic plains and waterfalls in Iceland, etc, all aiming to provide tourists with an immersive "Game of Thrones" experience.