CHINA TOP 10 LIST SELECTION
Editor's Note：In recent years, along with the rapid development of Chinese economy, it comes up with a batch of outstanding enterprises and products that can represent Chinese quality, spread Chinese voice, and show Chinese attitudes. While they fulfill their responsibility of good quality products, they do their best to deliver Chinese enterprise’s social image and accountability to world’s consumers. They contribute their power for the sake of the improvement of the quality of products and after-sales service, as well as the establishment of enterprise’s responsibility, the development of worldwide ecology, and the change of people’s lifestyle. They represent a new era of the independent multinational enterprise’s image in china. It sets up a new way of development for Chinese as well as worldwide enterprises and products.
——The China Top 10——
——The China Top 10——
——The China Top 10——
best-selling product award、 high-quality product award
——The China Top 10——
public charity award
——The China Top 10——
brand communication award
——The China Top 10——
high-quality product award
——The China Top 10——
innovation and development award
China Construction Bank
——The China Top 10——
high-quality service award
——The China Top 10——
social responsibility award
——The China Top 10——
creative product award
Quality is a foundation stone of an enterprise to set a brand, a brand represents product quality and service quality. In process of realizing the strategic goal of the enterprise, Evergrande personnel should make fine work internally and enhance the image externally to form an international brand.Evergranderemains to be the first choicefor many well-known foreign people who want to live in China.
Evergrande Group is a modern enterprise group integrating real estate, finance, Internet, health, tourism, culture and sports as a whole. With the existing total assets amounting to RMB a trillion, Evergrande Group has more than 500 real estate projects in over180 cities throughout the country, ranking Top 500 in the world and becoming the world’s largest real estate enterprise.“First-rate brand” is the core of Evergrande’s strategy of “three first-rates”. In terms of brand strategy,Evergrande is persistent to implement the strategy of high-quality goods andfollow the strategic concept of “building Evergrande’s high-quality goods and shaping the international brand”, and has formulated more than 6000 “high-quality project standards” in the full process of real estate developmentlike project planningand design, engineeringconstruction, supporting facilities for landscape environment and decorationmaterials and equipment and established a stable strategic alliance with theleading enterprises in more than 810 related industries at home and abroad,thereby realizing the great leap of product quality. so as to achieve the great stride of product quality. Evergrande has a brand value as high as 392.6 billion yuan, having been the highest-value real estate company brand in Chinafor seven consecutive years.Evergrande people “protect the brand as they protect their own eyes”. They willcontinue to comprehensively create double golden brands for the enterprise andits products, and make concerted efforts to implement the vast scheme for Evergrande to leap from height to peak.
Jiangling Motors Company was founded in 1993. After 20 years of unremitting efforts, it has grown into the backbone enterprise of Chinese commercial vehicle industry. Company car sales has steadily grown up for many years and has maintained a high profitability in the industry. The company has built a powerful marketing network all over the country and its brand products have been exported to more than 80 countries, JMC was awarded “the national vehicle export base”. With the rapid expansion of the company's overseas distribution service network, the overseas sales grew up rapidly. High quality, perfect marketing network and rapid and complete customer service become the core competitiveness of JMC in the international market. As a well-known trademark in China, Jiangling Motors set up a well-known brand imagein the commercial vehicle field.
Yu Sheng is a Chinese passenger car brand created by the Ford joint venture - Jiangling, and its products is a rare strictly joint venture product on the automobile market. Yu Sheng brand focuses on SUV, MPV and other passenger cars cross-border areas and has been trying to create high quality and vitality cross-border car productsfor different groups of people and it will assume the responsibilityof carrying JMC into the passenger car market. Yu Sheng S330 is an energetic urban SUV facing the new generation. Its high quality vitality lies in not only the new personal models, but also the quality which can spike peer. As the ingenuity of JMC, design, research and development, procurement and manufacturing strictly used global standards in Ford, the user needs also meet Chinese people and catch the focus of new generation.
Dongfeng Liuzhou Motor Company always pays attention to grasp the pulse of the market and pay attention to the needs of users, and has been constantly developing to produce high-quality productswhich can meet the market development and the market demand. Dongfeng Liuzhou Motor Company has been voted for the 3･15 rest assured company and the top ten best customer service companyby China Consumer Protection Association, and in January 2015 also won the "100 best Chinese independent brands". With the advanced service concept and its convenient, efficient and high-quality customer service, Dongfeng Liuzhou Motor Company has been unanimously praised at home and abroad and not only occupies the mainstream position in the domestic automobile market ofChina, but also enjoy a certain popularity and user groups overseas.
As a limited liability company held by Dongfeng Motor Group Company and Liuzhou Industrial Shareholding Company, Dongfeng Liuzhou Motor Company is one of the first-grade big enterprises, ISO9001 quality system attestation enterprises and 3C attestation enterprises in China.Located inthe mainsouthern industrial city - Guangxi Liuzhou, with total assets of 7 billion yuan, Dongfeng Liuzhou Motor Company has four major brands: "Dongfeng Chenglong", "Dongfeng Balong", "Dongfeng Longka", and "Dongfeng Fengxing" and a total of more than 200 species of heavy, light commercial vehicles and MPV, owning a leading position of branding effects and sales in the field of commercial vehicles and passenger cars.
Since 1990s, SINOPECcarried out the "going out" development strategy and vigorously explored the international market and has made gratifying achievements. For decades, in addition to gain a foothold in the Middle East market, SINOPECalso successfully landed on the world's largest oil and gas enrichment zone -Saudi Arabia, and participated in the local oil and gas projects in Canada, Iran, Kazakhstan and Yemen.
SINOPECsticks to the “gas for a better life” enterprise mission and actively practices social responsibility and sustainable development, striving to achieve the “Building into the people's satisfaction, the world's leading energy chemical company” business vision. Over the years, along with its own development, SINOPEC strives to practice social responsibility. In the past 4 years, the Sinopec continued to carry out the "Qingnuan Inn - home full of love" large-scale public welfare activities to serve the migrant community which ride a motorcycle homeduring the Spring Festival. There are more than 5000 volunteers each year and the annual cumulative service number has covered 400 thousand people. Over the years, SINOPEC actively carry out poverty alleviation, Tibet aid green, health care express and donate a number of public welfare activities.
Changan’s global R&D organization currently encompasses dedicated facilities and teams in Turin (Italy), Yokohama (Japan), Birmingham (UK), and Detroit (USA) and actively works within global partnerships and jointly manages such ventures as Changan Ford, Changan Suzuki, Changan Mazda and so on. Changan is also the only Chinese automotive brand to have one of its own branded vehicles produced at a joint venture factory managed by a Changan team. This has created a brand new operating model for joint venture partnerships in China.At present, Changan automobile production base mainly concentrated in Southeast Asia, South America, South Africa and other places, mainly for emerging market countries. On the overseas auto show, many overseas media have commented that the Chinese car brands have a European style and is the most beautiful of all participating Chinese cars. According to this trend, in the future it is expected to see the running of Changan carson the road in more countries.
Changan Automobile has a history that stretches back 154 years. It first entered the automotive industry 33 years ago. Today globally, it has 12 production locations, employ 90,000 people and produce and sell more than 2.95 million vehicles annually. As one of China’s top four automobile makers and as the number one best-selling Chinese domestic vehicle brand, Changan is the very first Chinese brand to ever produce and sell over one million passenger vehicles in a single year.As a committed innovation leader, Changan has built the largest Chinese owned R&D organization and has been ranked No.1in China’s auto industry, four times over the last eight years.Changan Automobile is committed to becoming an admired global brand by creating value for its vehicle owners and fans. This commitment can be seen today in the exceptional products and services that Changan offers its drivers.The Changan brand has been the No.1 selling domestic Chinese brand for the past nine years.Looking to the future, Changan will continue to be an automotive pioneer that works to benefit human life and work to provide high-quality products and services for customers. Changan will strive to keep commitment to building a better world. All of these efforts are part of its drive to build the world’s leading automobile company.
At the end of 1990s, Haier began to enter the international strategic development stage and entered the overseas market with all strength. Haier always sticks to the brand strategy and its products have been sold to more than 100 countries and regions overseas and successfully entered European and American home appliance chain channel, having sold hundreds of millions of high-quality household appliances. In2011, Haier acquired business of Japan and some areasin Southeast Asia, achieving the integration of the development of the market in Japan and Southeast Asia. Today, the global home appliance market has entered the era of Internet development, Haier fully used the Internet to aggregate user resources and build the core competitiveness of overseas market zero distance interactive users. Haier not only has an eye-catching performancein Eastern Europe, France and other high-end market, but also achieved a breakthrough in emerging markets of Pakistan, India and Israel in varying degrees. The current Haier refrigerator sales in India has more than 95% been "made in India", and been sold to the Middle East and Africa where the user habits are similar, further expanding the visibility of Haier refrigerator in the global scope.
Haier was founded in 1984. Beginning from the production of a single refrigerator started and then expanding to home appliances, communications, IT digital products, home furnishing and other fields, Haier has become the world's leading life solutions provider and for many years ranked first in the world's largest home appliance brand. The arrival of the Internet era overturned the traditional economic development model and bring new challenges and opportunities to enterprises. Haier will stick to the network development strategy and innovation, continuing to promote the win-win model, creatingthe user-demand-driven investment platform and building open ecosystem system, and create a world-class brand in Internet era.
In 2016,China Construction Bankopened 3 branches overseas and made new breakthroughs in Australia and North America. After 60 years of operation and development, the asset size and profitsof China Construction Bank have leapt to the forefront of the world banking. In recent years, CCB has steadily expanded its overseas operations, and continuously expanded its service channels to enhance the capacity of global customer service and the ability to participate in international competition. Up to now, CCB has a total of 21 overseas institutions, covering 5 continents and 18 countries and regions, serving numerous customers at home and abroad, have been well received.
China Construction Bank, founded in 1954, is a leading, internationally renowned large-scale joint-stock commercial bank headquartered in Beijing, and by the end of 2015 the market value of CCBhas listed in the world's top fifth. CCB has been adhering to the "customer centered, market oriented " business philosophy, through speeding up the innovationof product, channel and service model, to provide customers with high-quality integrated financial services. While maintaining the advantages of traditional business, China Construction Bankis vigorously developing electronic banking, private banking, credit cards and other emerging businesses, owning a strong competitive advantage in the market. Up to now, CCB has set up 30 (level I) foreign institutionsin the world, covering 28 countries and regions, and the total number of foreign institutions at all levels has reached more than 140.
Hainan airlines, a large multinational enterprise which used only 20 years to grow up fast, has created a miracle in the history of business and came from the corner of Hainan Island to the whole country and the world. Nowadays, a lot of international travelers will choose to take the international flights of Hainan airlines, and the high quality service, comfortable environment and safe flight conditions are attracting more and more passengers. The crew of Hainan Airlines also cares for passengers very much, they are very flexible and let visitors feel warm-hearted. Everyone who has taken over Hainan Airlinesflights all gave it very high appraisals. No one can always stand on the top, Hainan Airlines has been promoting itself.
Hainan airlines was founded in 1993 and has been continuously safely flying for 23 years. It is one of the fastest growing and the most dynamic airlines in China and is committed to providing passengers with a full range of seamless air services. Since 2011, Hainan airlines continuously obtained SKYTRAX five-star airline title and with zero accident rateranked fifth in the world, first in mainland airlines in the world's most secure airline list, released by German aviation safety data evaluation agency JACDEC.
Over the years, Mengniu continued to strengthen the depth and breadth of participation in social affairs, to guide social innovation and continued to carry out a number of public projects in the field of public welfare. “Back to hometown to teach a class” project is the innovation of rural education for rural children with public assistance. Start from their own advantages and social resources which they can integrate, Mengniu invite celebrities to return to their home or remote villages to teach a lesson for those kids. Although it's only a brief company, the exploitation of rural children's knowledge and the world enlightened their dreams. In addition, focusing on public health issues, Mengniu launched the “Decide the beautiful youth myself” AIDS prevention campus activities, went into 18 colleges and universities nationwide as support partners and paid attention to the healthy growth of college students. Focusing on people's livelihood, Mengniu visited 50 regions, diged 61 love wells, and solved the problem of drinking water for a total of 200 thousand villagers in Inner Mongolia and about 500 thousand livestocks. The irrigation problems of more than 1 thousand acres of dry land was also solved. Mengniu provides the necessary support for the local people to get rid of poverty and get rich. Mengniu's public welfare projects which are praised by the public also includes the “Ranchers' University” social responsibility project which Mengniu has continued to promote for several years. Mengniu cooprated with the national dairy cattle industry technology system, China Agricultural University and other authorities and institutions and integrated the expert resources with the most practical experience in this industry. Through systematic knowledge training, technical assistance, financial assistance and other forms, Mengniu cultivated talents of animal husbandry, helped to enhance the scientific consciousness of cattle ranchers and improved pasture operation efficiency. Over the past three years, Mengniu freely trained over 3500 ranchers and carried out 470 innovation projects of pasture practical technology, helping 826 pastures to improve from 24 dimensions, such as the herd structure, feeding management and so on.
In recent years, with the “bringing in” and “going out” strategies, Mengniu actively promote the inclusion of domestic and international industry and linkage development. Since China puts forward "One Belt One Road" strategy, the international layout of Mengniu is more active. At present, Mengniu products have been exported to Mongolia, Southeast Asia and other countries and regions. Using the overseas R&D resources from United States UCDavis, Denmark Arla Foods, French Danone and other international partners, Mengniu carried out the world's top level research based on nutrition and health.
Since founded in 1953, FAW has gone through more than 60 years of development. In the face of foreign brands settling in the domestic car market, FAW China, as the history pioneerand big brother of the automobile industry, also attaches great importance to the introduction of overseas talents to help enterprises to base itselfupon the domestic and international competitive environment.FAW sticks to innovation driven and focuses on the development of independent products and improvement of product quality. Working here can greatly stimulate people's subjective initiative and creativity. In addition, FAW also pays special attention to the care of overseas employees and treats the overseas business as the core business, overseas employees have said they are very fit and enjoy the working atmosphere and environment.
FAW Group's Besturn brand, as the first independent brandsenior car with high starting point, high quality, high function in China,regard “continues enterprising” as the core values and create “quality, function and technology” connotation of the brand, it has won the market recognition and trust of consumers and expands the Chinese independent car business to a new level. In the next five years, the Besturn brand will produce a total of 6-7 product series, covering all levels of car and market segments, aiming at the strategic goal of “leading sales, brand and satisfaction”, the capability of producing of the brand will achieve first in the independent brands, the satisfaction of SSI and CSI will realize first in the independent brand.