On January 9, 2017, directed by China Radio International, sponsored by china.com, "The power of China Shake the world" China top 10 list selection officially came to an end. Through a period of nearly a month of voting from global consumers and overseas experts, we finally selected ten awards: the China Top Ten Brand award, the China Top Ten Product award, the China Top Ten best-selling product award, the China Top Ten high-quality service award, the China Top Ten innovation and development award, the China Top Ten social responsibility award, the China Top Ten public charity award, the China Top Ten high-quality product award, the China Top Ten brand communication award and the China Top Ten creative product award.
In this selection, with its Besturn brand, China FAW Group Corporation won “the China Top Ten creative product award” with total number of 45021 votes (18775 votes for innovation development, 5552 votes for public charity, 5604 votes for social responsibility, 5328 votes for high-quality service and 9762 votes for best-selling product).
Since founded in 1953, FAW has gone through more than 60 years of development. In the face of foreign brands settling in the domestic car market, FAW China, as the history pioneer and big brother of the automobile industry, also attaches great importance to the introduction of overseas talents to help enterprises to base itself upon the domestic and international competitive environment.
FAW sticks to innovation driven and focuses on the development of independent products and improvement of product quality. Working here can greatly stimulate people's subjective initiative and creativity. In addition, FAW also pays special attention to the care of overseas employees and treats the overseas business as the core business, overseas employees have said they are very fit and enjoy the working atmosphere and environment.
FAW Group's Besturn brand, as the first independent brand senior car with high starting point, high quality, high function in China, regard “continues enterprising” as the core values and create “quality, function and technology” connotation of the brand, it has won the market recognition and trust of consumers and expands the Chinese independent car business to a new level. In the next five years, the Besturn brand will produce a total of 6-7 product series, covering all levels of car and market segments, aiming at the strategic goal of “leading sales, brand and satisfaction”, the capability of producing of the brand will achieve first in the independent brands, the satisfaction of SSI and CSI will realize first in the independent brand.
" The power of China Shake the world" China top 10 list selection activity is a new platform created by china.com using its global media resources to provide consumers with worldwide high-quality consuming guidance, and for the Chinese enterprises to display home and abroad brand development, which covers dozens of outstanding enterprises and products from household appliances, finance, automobile, FMCG, aviation, real estate, oil and other fields, with billions of consumers from China, the United Kingdom, the United States, Turkey, Iran and totally more than 30 countries as respondents; industry experts at home and abroad are invited to conduct research on global cognition and satisfaction around the enterprise product quality, after-sales service, social responsibility, innovation and development areas. This activity will not only provide world-class high-quality consuming guidance for worldwide consumers, but also paint a successful conclusion for the domestic and foreign development of Chinese brands in 2016.