Mengniu won “the China Top Ten social responsibility award”

Updated 2017-01-10 11:26:48

On January 9, 2017, directed by China Radio International, sponsored by, "The power of China Shake the world" China top 10 list selection officially came to an end.

Through a period of nearly a month of voting from global consumers and overseas experts, Evergrande Real Estate Group, JMC, SINOPEC, Dongfeng Liuzhou Motor Company, FAW Besturn, Haier, Changan Automotive, China Construction Bank, Hainan Airlines, Mengniu as the representative of the Chinese outstanding enterprises and products are unanimously recognized by consumers at home and abroad.

Mengniu won “the China Top Ten social responsibility award”

In this selection, Mengniu won “the China Top Ten social responsibility award” with total number of 52648 votes (8993 votes for innovation development, 8631 votes for public charity, 15577 votes for social responsibility, 9602 votes for high-quality service and 9845 votes for best-selling product).

Over the years, Mengniu continued to strengthen the depth and breadth of participation in social affairs, to guide social innovation and continued to carry out a number of public projects in the field of public welfare. “Back to hometown to teach a class” project is the innovation of rural education for rural children with public assistance. Start from their own advantages and social resources which they can integrate, Mengniu invite celebrities to return to their home or remote villages to teach a lesson for those kids. Although it's only a brief company, the exploitation of rural children's knowledge and the world enlightened their dreams.

In addition, focusing on public health issues, Mengniu launched the “Decide the beautiful youth myself” AIDS prevention campus activities, went into 18 colleges and universities nationwide as support partners and paid attention to the healthy growth of college students. Focusing on people's livelihood, Mengniu visited 50 regions, diged 61 love wells, and solved the problem of drinking water for a total of 200 thousand villagers in Inner Mongolia and about 500 thousand livestocks. The irrigation problems of more than 1 thousand acres of dry land was also solved. Mengniu provides the necessary support for the local people to get rid of poverty and get rich.

Mengniu's public welfare projects which are praised by the public also includes the “Ranchers' University” social responsibility project which Mengniu has continued to promote for several years. Mengniu cooprated with the national dairy cattle industry technology system, China Agricultural University and other authorities and institutions and integrated the expert resources with the most practical experience in this industry. Through systematic knowledge training, technical assistance, financial assistance and other forms, Mengniu cultivated talents of animal husbandry, helped to enhance the scientific consciousness of cattle ranchers and improved pasture operation efficiency. Over the past three years, Mengniu freely trained over 3500 ranchers and carried out 470 innovation projects of pasture practical technology, helping 826 pastures to improve from 24 dimensions, such as the herd structure, feeding management and so on.

In recent years, with the “bringing in” and “going out” strategies, Mengniu actively promote the inclusion of domestic and international industry and linkage development. Since China puts forward "One Belt One Road" strategy, the international layout of Mengniu is more active. At present, Mengniu products have been exported to Mongolia, Southeast Asia and other countries and regions. Using the overseas R&D resources from United States UCDavis, Denmark Arla Foods, French Danone and other international partners, Mengniu carried out the world's top level research based on nutrition and health.

" The power of China Shake the world" China top 10 list selection activity is a new platform created by using its global media resources to provide consumers with worldwide high-quality consuming guidance, and for the Chinese enterprises to display home and abroad brand development. This activity will not only provide world-class high-quality consuming guidance for worldwide consumers, but also paint a successful conclusion for the domestic and foreign development of Chinese brands in 2016.

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