“Hainan's best and most beautiful”, the best of all aspects of socio-economic development, the beauty of every lush, green inch of Hainan. In the opinion of provincial Hall Of Culture the director Mr Ding Hui “the soft power of culture is the concentrated embodiment of cohesion and life forces. It determines the vital factors of attractiveness and influence. The establishment of “Hainan's best and most beautiful” will enhance the soft power of Hainan culture.”
He went on to explain “The heart of this enhancement lies in promoting the development of cultural occupations and production industries. After this we need to strengthen the foundations, optimise our infrastructure to ensure the speedy development of Hainan's four most important and outstanding cultural aspects. For the ‘Hainan's best and most beautiful' program there will be an endless drive of cultural.” The Hal of Culture is spearheading a campaign for the construction of he National Hainan Museum, second phase construction of important base institutes such as the Provincial Gallery of Fine Arts, Concert Hall and Library. There is also strong support for and administrative village and province-wide installation of fitness equipment. All to enrich the Hainan tourist experience and make the island more of a culture oriented travel destination.
The “best” and “beautiful” of this cultural endeavour need to envelop elements of Hainan, from artistic creations to competitive brands. There must be an acceleration in the development of cultural tourism and promotion of cultural communication. This will help to create the “special brand” of “Hainan's best and most beautiful”.