If Palace Museum tap into the beauty market

Updated 2017-06-20 11:27:48 chinadaily.com.cn
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Nail polish sets echo the color system of a famous painting, A Thousand Li of Rivers and Mountains by Wang Ximeng from the Song Dynasty (AD 420-479).

Nail polish sets echo the color system of a famous painting, A Thousand Li of Rivers and Mountains by Wang Ximeng from the Song Dynasty (AD 420-479).

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The eye shadow palettes draw inspiration from the gold royal jewels decorated with blue kingfisher feathers.

The eye shadow palettes draw inspiration from the gold royal jewels decorated with blue kingfisher feathers.

Cultural and creative products of the Palace Museum are back into the public spotlight with an even greater market potential. This spring, an article titled What if the Palace Museum enters the cosmetic world became a hit on Weibo, a micro blog.

Gugong Taobao listed a few potential items if the Palace Museum would launch its line of beauty products. They include eye shadow palettes, blushers and nail polishes, all of which derive from a myriad of artistic pieces in the Forbidden City. The museum neither claimed that they will tap into the beauty market nor made any comment on whether it had such a plan.

The eye shadow with four vibrant colors originates from the gold royal jewels decorated by kingfisher feathers. Gold and blue shades echo the royal taste of Qing Dynasty (1644-1911). Blushers and nail polishes draw inspiration from famous paintings such as A Thousand Li of Rivers and Mountains by Wang Ximeng from the Song Dynasty (AD 420-479) and A Lotus Flower Just Rose from Under Water by Wu Bin from the Ming Dynasty (1368-1644).

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A lipstick shade echoes the tone of palace walls. (Photo/Official Weibo account of Palace Museum Cultural Service Center)

A lipstick shade echoes the tone of palace walls. (Photo/Official Weibo account of Palace Museum Cultural Service Center)

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The blushers draw inspiration from classical paintings collected in the Palace Museum. (Photo/Official Weibo account of Palace Museum Cultural Service Center)

The blushers draw inspiration from classical paintings collected in the Palace Museum. (Photo/Official Weibo account of Palace Museum Cultural Service Center)

With only design concepts, the museum has already stimulated people's desire to buy. It has received over 30,000 likes and has been shared more than 60,000 times as of June 15, 2017. Many internet users, mostly females, have expressed their passion for the products and their will to save money for future purchases even if they may have to skimp.

A Weibo user known as Lingluan Nini forwarded the Palace Museum article on her Weibo page. "I'm so into the new designs! Make-up can also have a unique Chinese style," she commented.

"If the Palace Museum really starts a cosmetic business, it will become a powerful contender for all the other cosmetic brands," the official Weibo account of Beijing Media Club said.

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