Chinese TV series criticized for blatant product placement

Updated 2017-07-06 15:24:30 CGTN

2.3 out of 10 – that's how viewers rated the Chinese remake of the hit Japanese manga Shinya Shokudo – better known as Midnight Canteen.

One viewer said she gave up after watching the first two episodes of 'Midnight Diner' due to the constant and blatant product placement.

Many viewers were hoping to see more heart-warming stories, but instead, what they saw were product placements which feel like commercials.

Wan Peng, an industry insider, said these decisions were not merely up to the director. Sponsors usually demand product inserts in earlier episodes, due to higher viewership.

However, the plan backfired.

85 percent of users on Chinese social networking site Douban gave the show just one star. In stark contrast, the Japanese version had a rating of 9.2.

See Also

Most Popular

Sky Running Comes to Asia

This February saw the first ever Asian Sky Running Championship race come to Hong Kong. The competition is one of the most physically demanding a runner can put their body through.

Travel Videos

Photo Gallery

Worship Season in Lhasa

Lhasa, capital city of Southwest China's Tibet autonomous region, has entered the worship season. Buddhists from across Tibet come to the Potala Palace and Jokhang Temple for worship.

Hello Kitty Theme Park Opens in Zhejiang

The first Hello Kitty theme park outside Japan officially opened on Thursday, the first day of the year in the Anji county, Huzhou city, East China's Zhejiang province.

News:
China World Business Sports Showbiz Audio
Video:
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
Photos:
China World Fun Travel Entertainment Sports
Travel:
Beijing Shanghai Guangzhou
Lifestyle:
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords