Aimed at stimulating international co-productions and strategic alliances in the cultural and entertainment sectors, animation projects between China and Hollywood are leading the charge in film production and elsewhere.
EXPANDED BUSINESSES OF DISNEY IN CHINA
Disney has been an active presence in China for decades, and has continually stepped up its commitment to co-productions, weighing in with Lu Chuan's critically-acclaimed nature documentary feature -- "Born In China," -- that the mouse-house co-produced with SMG Shanghai Pictures.
Disney also recently co-produced the live-action romantic comedy, "Dreaming Man," starring Chen Bolin and Jelly Linset, with partners from Shanghai Media Group and Shanghai Artrendwave, due out at the end of the year.
Aside from their formidable theme-park presence and incomparable brand merchandizing machine, Disney also expends significant resources and personnel mentoring Chinese animators with the studio's powerful and unbeatable know-how.
They host the Disney U.S.-China Animation Exchange Program each year to bring powerhouse Disney executives and world-class creatives, like John Lasseter, chief creative officer of Walt Disney and Pixar Animation Studios, Andrew Millstein, president of Walt Disney Animation Studios, and Ed Catmull, president of Walt Disney and Pixar Animation Studios together with China's leading animators and animation executives to exchange top-shelf ideas and proprietary techniques.
"We invest a lot of time, money and efforts into our relationships, in order to create better stories for global audiences and get our best artistic efforts on the screen. We look forward to the opportunity to exchange ideas with our friends in China," Millstein told Xinhua in an interview.
Disney also regularly hosts master classes and lectures at China's top universities, including Beijing Film Academy and Communication University of China, and supports numerous Chinese film festivals and China's homegrown version of ComiCon the International Cartoon & Animation Festival in Hangzhou.
MORE CHINA-U.S. ANIMATION CO-PRODUCTIONS
Anthony Vogels, former senior vice president of Imax is confident co-productions have a real chance in the global market. "Just look at Kung Fu Panda, that was a Chinese story, a U.S. script, and U.S. animation technology. That was a great success," he said.
In response to the resounding successes of "Kung Fu Panda" and "Kung Fu Panda 2," Dreamworks Animation and Oriental DreamWorks have also moved into the co-production race, registering "Kung Fu Panda 3" last year as it's first official U.S.-China animated co-pro, with partners China Media Capital, Shanghai Media Group and Shanghai Alliance. Plans are in the works for more co-pros to follow.
Another U.S. company swinging for the fences with China co-productions is industry-leader Stan Lee's POW! Entertainment. Stan Lee, one half of the legendary Stan Lee-Jack Kirby industry-redefining team behind the Marvel Comic Universe that has come to dominate Hollywood, is jumping on a fast boat to China, partnering with China's Camsing International Holding Ltd to bring new Stan Lee characters, stories and universes to audiences in China and worldwide.
"We hold a treasure of intellectual property created by Stan Lee, a universally renowned figure. His ability to this day to create an emotional connection with each character is uncanny. We have already announced Stan Lee China and the Shanghai Stan Lee Comic Con and are looking for other ways to capture the legacy of Stan Lee and nurture new product into the marketplace that he will be proud of and his fans will run to see," Shane Duffy, CEO of POW! Entertainment, told Xinhua.
"Camsing benefits from Hollywood everyday with its ability to inject worldwide brands into their everyday platforms. Licensing, production and distribution opportunities are now more apt to part of the everyday vernacular of the company," added Duffy.