More than music

Updated 2018-01-31 10:40:05 China Daily

The show, Yin-Trend Music Night, on Jan 13 in Guangzhou offers audiences an evening of audiovisual delight that saw musicians from both home and abroad collaborate with interactive projects, robots and avant-garde artworks. The musicians include Li Yuchun. (Photo provided to China Daily)

Yin-Trend Music Night in Guangzhou brought together popular performers and avant-garde art and technology to wow a live and online audience.

The Yin-Trend Music Night in Guangzhou, capital of Guangdong province, offered the audience more than just music as there were also interactive projections, high-tech robots and artworks by avant-garde artists presented on the same stage with some of the country's biggest pop stars.

During the event on Jan 13, Chinese pop singer-songwriter Li Yuchun performed her latest hits along with a video created by Iranian artist Ali Momeni.

And a robot band, called Compressorhead, which plays on real electronic instruments made by Berlin-based artist Frank Barnes and collaborators Markus Kolb and Stock Plum, performed alongside Chinese pop singer-songwriter Hua Chenyu.

Portuguese twin brothers Oskar & Gaspar used a dress worn by Hong Kong singer-actress Karen Mok as the canvas for their projections, transforming the dress into moving images while Mok was singing.

German digital artist and designer Tobias Gremmler captured the movements of Chinese singer-songwriter Dou Jingtong, or Leah Dou, while she was performing her song Whistler's Riddle and transformed her movements into visualized images through projection.

Yin-Trend Music Night, launched by the Music Center of Tencent Video, a Chinese video streaming website owned by the country's internet giant Tencent, presented about 10 collaborations that combined music, dance, artworks and technology.

The musicians include Hua Chenyu. (Photo provided to China Daily)

The musicians include Pu Shu. (Photo provided to China Daily)

According to Deng Linhai, director of the Music Center of Tencent Video, the show in Guangzhou attracted a live audience of more than 6,000 people and about 10 million viewers, who watched the online streaming of the show.

"The concept of Yin-Trend Music Night was like that of the Victoria's Secret fashion shows, which combine live music by leading entertainers, set designs with different themes along with the company's lingerie. We wanted to create a music show, which was beyond music," says Deng.

The idea of launching Yin-Trend Music Night was based on the annual year-end music gala, which is popular among young audiences, and online video streaming that also targets young consumers.

Deng says that in 2017, the company had more than 100 livestreaming programs, such as concerts and outdoor music festivals, which attracted more than 20 million followers. The play count is about 1 billion views.

"It's apparent that watching online streaming shows has become a habit for young Chinese people. When we decided to stage a music show, we did our research to identify who were the most popular pop stars in 2017 and what was the most avant-garde art and technology. We put them together because young people are open to various kinds of arts and they embrace the idea of a 'larger culture'," says Deng.

The musicians include Leah Dou. (Photo provided to China Daily)

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