Temple fairs unique platform for 'selling' culture

Updated 2018-02-22 16:21:03 Xinhua

Temple fairs during Spring Festival are unique way to "sell" culture and commodities to Chinese people, particularly young people, according to China Daily.

People generally feel more inclined to buy small commodities at the fairs, such as toys based on popular mobile games that do not necessarily sell well online, thanks to the special atmosphere of tradition and festivity, the newspaper said in an opinion piece on Thursday.

Customers are also willing to pay more for the same products at temple fairs because they offer both cultural and shopping experiences that customers cannot get from online shopping, the report said.

The article saw the potential in offline shops with cultural elements and unique shopping experiences, but said they also must learn to adopt online elements as well.

See Also

Travel Videos

Photo Gallery

Worship Season in Lhasa

Lhasa, capital city of Southwest China's Tibet autonomous region, has entered the worship season. Buddhists from across Tibet come to the Potala Palace and Jokhang Temple for worship.

Hello Kitty Theme Park Opens in Zhejiang

The first Hello Kitty theme park outside Japan officially opened on Thursday, the first day of the year in the Anji county, Huzhou city, East China's Zhejiang province.

China World Business Sports Showbiz Audio
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
China World Fun Travel Entertainment Sports
Beijing Shanghai Guangzhou
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords