Peppa Pig disappears from one Chinese media platform

Updated 2018-05-01 15:42:10 China Daily

Peppa mania has led to adults showing off their Peppa Pig merchandise and tattoos on social media platforms. (Photo provided to China Daily)

The British cartoon Peppa Pig has been a phenomenal hit in China but one popular online platform that streams short videos has now removed the much-loved character from its site.

People wanting to watch the porcine star on Douyin have been out of luck, with video clips deleted and searches for Peppa Pig coming back with no results.

Previously, the site had more than 30,000 videos under the Peppa Pig umbrella.

The hit animation show has proven to be popular with not only younger children in China but also adults, leading Peppa Pig to earn the nickname Shehuiren, which is a slang term for gangster, and for the show to start spawning video parodies.

Fans have been posting drawings and tattoos featuring the character, linking the cartoon to gangster rappers, and remaking scenes though their own editing and dubbing.

A two-line rhyme that roughly translates as "get your Peppa Pig tatt, shout out to your frat" also went viral.

Although there hasn't been a statement from Douyin about why it pulled the cartoons, people suspect Peppa's appropriation as a "gansta" image and its association with tattoos may have caused concern among parents.

In old Chinese stereotypes, tattoos are often seen negatively and are linked to gangsters and gangs.

Local media had also raised concerns about the amount of counterfeit Peppa Pig merchandise available and questioned whether the hype and the accessories might have a detrimental effect on children.

Peppa mania has led to adults showing off their Peppa Pig merchandise and tattoos on social media platforms. (Photo provided to China Daily)

Since Peppa and her family first appeared on the China Central Television network in 2015, the cartoon has built up a huge fan base with shows viewed 45 billion times on video-on-demand platforms, including Youku, iQiyi, and Tencent.

The Sixth Tone website run by Shanghai United Media Group said Peppa mania has led to adults showing off their Peppa Pig merchandise and tattoos on social media platforms.

Chinese celebrities, including actresses Yang Mi and Yang Ying, have contributed to the craze by wearing T-shirts with the character emblazoned on them.

Temporary tattoos of Peppa have been hugely popular. Actor Li Chen showed off his temporary Peppa Pig tattoo, which he put on his forehead, in a post on the Chinese social media platform Weibo. The post attracted more than 200,000 likes.

Some fans have been inked permanently. According to media reports, one person paid 10,000 yuan (,600) for a whole-back piece.

Meanwhile, an antique-style porcelain cup that bears a painting of Peppa riding a bike against the backdrop of a traditional Chinese landscape has gone viral online and many people have been asking where they can buy one. While the artist behind the one-off design ruled out large-scale production, someone has started selling a similar item on Taobao.

Peppa mania has led to adults showing off their Peppa Pig merchandise and tattoos on social media platforms. (Photo provided to China Daily)

Watches and bracelets are also proving to be a huge hit.

The craze doesn't look as if it is about to die down anytime soon; two theme parks are set to open in 2019, and a line of new toys will launch later this year.

 

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