Chinese animators making mark abroad

Updated 2018-05-17 09:38:03 China Daily

Chinese animators produce more quality works including The Young Imperial Guards, Magic Eye is Back, Monkey King: Hero is Back, Zheng He's Voyages to the West Seas and Magic Wonderland. (Photo provided to China Daily)

Chinese animators are now producing more quality works and making their mark abroad. 

When Wu Jia, then aged 23, returned from Canada to work for her father's Hangzhou-based Zoland Animation in 2007, she found Chinese animation productions were lackluster.

Back then, Chinese animation showcased at overseas events, such as the global entertainment content trade market MIPCOM in Cannes, received a poor response.

But things soon changed following a boom in China's movie and television industries.

By 2011, China developed into one of the world's largest animation producers, with its annual output of animation and cartoon products reaching a record 260,000 minutes. But that figure has witnessed a fall in recent years.

The latest statistics from the State Administration of Radio and Television show that China distributed only 244 animated productions totaling 83,600 minutes in 2017.

Chinese animators produce more quality works including The Young Imperial Guards, Magic Eye is Back, Monkey King: Hero is Back, Zheng He's Voyages to the West Seas and Magic Wonderland. (Photo provided to China Daily)

Chinese animators produce more quality works including The Young Imperial Guards, Magic Eye is Back, Monkey King: Hero is Back, Zheng He's Voyages to the West Seas and Magic Wonderland. (Photo provided to China Daily)

But Gao Changli, the director of the publicity department with the administration, sees this as a blessing in disguise as it shows that Chinese animators are shifting from the pursuit of quantity to focus on quality.

And Chinese animators are now producing more quality works, says Gao at the 14th China International Cartoon& Animation Festival, which ended earlier this month.

Gao says the Chinese animation industry is now encouraging local talent to excel, and he hopes Chinese illustrators and animators will reciprocate.

In mid-April, an annual report released by the Beijing-based researcher Entgroup shows that the gross output of China's comic and animation industries was worth 150 billion yuan (.7 billion), accounting for 24 percent of the country's 630-billion-yuan culture and entertainment industries.

Wu, now the chairman of Zoland Animation, is among those who are part of China's burgeoning animation industry. She says the company has so far distributed more than 8,000 hours of animated content to 93 countries and regions, including the United States, United Kingdom, France, South Korea and Russia.

Magic Eye, one of Zoland's most popular animated franchises, which was sold to just Singapore in 2006, is now reaching the screens of nearly 80 countries and regions worldwide.

The 500-episode animated series about an alien boy's adventures on Earth also has a sequel series Magic Eye is Back, which has 104 episodes.

Chinese animators produce more quality works including The Young Imperial Guards, Magic Eye is Back, Monkey King: Hero is Back, Zheng He's Voyages to the West Seas and Magic Wonderland. (Photo provided to China Daily)

See Also

Most Popular

Sky Running Comes to Asia

This February saw the first ever Asian Sky Running Championship race come to Hong Kong. The competition is one of the most physically demanding a runner can put their body through.

Travel Videos

Photo Gallery

Worship Season in Lhasa

Lhasa, capital city of Southwest China's Tibet autonomous region, has entered the worship season. Buddhists from across Tibet come to the Potala Palace and Jokhang Temple for worship.

Hello Kitty Theme Park Opens in Zhejiang

The first Hello Kitty theme park outside Japan officially opened on Thursday, the first day of the year in the Anji county, Huzhou city, East China's Zhejiang province.

News:
China World Business Sports Showbiz Audio
Video:
C4 My Chinese Life The Sound Stage China Revealed Showbiz Video Travel Video
Photos:
China World Fun Travel Entertainment Sports
Travel:
Beijing Shanghai Guangzhou
Lifestyle:
Live Music Opera & Classical Movies Traditional Shows Exhibitions
Learn Chinese:
Chinese Studio Living Chinese Everyday Chinese Just For Fun Chinese Culture Buzzwords