The Thing stores in Shanghai and other cities have come to exemplify cities' burgeoning urban-wear scenes. [Photo: The Thing]
Face it. You''re in China, you want to get some hip threads, but I Heart BJ and Chairman Mao T-shirts aren''t going to do it this time. That''s the massive hole that "The Thing" has been impressively trying to fill for almost a decade.
In 2005, one lone store slid out of the cracks in the Shanghai asphalt, and the skateboarders and alt-kids couldn''t lap it up fast enough. The Thing made a particular impact with its quirky designer Tees that never took themselves too seriously. But the full line-up of clothes, bags and accessories (with a focus on men''s gear) fill out some sharp interpretations on young urban style.
The clothes are clean cut and hip, inevitably including some little eccentricity in design or detailing.
Today, the store has spread like a virus to 14 cities, with 23 outlets.
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