Marketing in the Information Age--Interview with Prof. John Deighton(1)

2007-04-28 14:39:21 [ Big Normal Small ]  zong xing  　Comment

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About Prof. John Deighton

Professor John Deighton is the Harold M. Brierley Professor of Business Administration at Harvard Business School, where he has been on the faculty since 1994. He is an authority on consumer behavior and marketing, including particularly direct and interactive marketing.

He is editor of the Journal of Consumer Research, a leading journal publishing interdisciplinary studies of consumer behavior, and was the founding co-editor of the Journal of Interactive Marketing, which reports scholarly research on marketing and the Internet. He is a Trustee of the Marketing Science Institute a board member of the Direct Marketing Education Foundation, and a Director of the Berkman Center for Internet and Society at the Harvard Law School.
His research has received a number of commendations, including the "best article" award of the American Marketing Association for an article in the Journal of Marketing, and he was named "outstanding educator" by the Direct Marketing Education Foundation. He was a visiting scholar at the University of Tokyo and at Duke University's Teradata Center for Customer Relationship Management.


Harvard Business School

He has published extensively on digital marketing tools and their transformative effect on the practice of marketing. Some of his Harvard Business Review articles on this topic include 'The Future of Interactive Marketing,' and 'Manage Marketing by the Customer Equity Test.' His research on marketing management and consumer behavior is published in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Organizational Behavior and Human Decision Processes, and other scholarly journals. His case writing includes cases on Hilton Hotels' frequent guest program, DoubleClick, CVS.com, Snapple, Chateau Margaux, Siebel Systems, the novelist James Patterson, and USA Today Online.

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﹣Interview with Dean Joss, Stanford Graduate School of Business (GSB) (2007-04-12 13:50:48)