Global media campaign launched to mark Universal Children's Day

2009-11-05 12:00:20 [ Big Normal Small ]    　Comment

BEIJING, Nov. 5 (Xinhua) -- A large-scale global media campaign for children' rights co-sponsored by Xinhua News Agency and the United Nations Children's Fund (UNICEF) was launched here Thursday in the run-up to the Universal Children's Day, which falls on Nov. 20, in advance of a planned 24-hour global live multimedia coverage of events on the day.

Ceyun Bainco feeds a young Tibetan antelope at Sonam Daje Natural Protection Station in Hol Xil Natural Reserve in Northwest China's Qinghai Province, Oct. 23, 2009. Born in Tibetan Autonomous Prefecture of Yushu, Bainco came to the Hol Xil Natural Reserve at the age of three following her father Muma Zhaxi, a staff member working for the administrative bureau of the natural reserve and in charge of daily patrol and wild animal protection. She felt very proud of her father's work, as she came to know about the rare Tibetan antelopes since the childhood and watched them running and eating in the reserve at ease. "They are beautiful, smart, and they are my intimate friends", she said. Every time she went to the protection station, Bainco will dress up in festival costume, and feed the young Tibetan antelopes with milk. (Xinhua/Hou Deqiang)
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As of Wednesday, more than 500 worldwide media organizations had confirmed participation in the program.

The "Global News Day for Children" program aims to highlight the international media's role in helping to improve the situation of children's living environment and promoting their healthy growth.

It will be the first joint international media child rights advocacy program with simultaneous live coverage focusing on the same topic.

A memorandum of understanding was signed here Thursday morning by Xinhua's management and UNICEF representatives. The two sides agreed that against the backdrop of the 20th anniversary of the Convention of the Rights of the Child, they would collaborate with worldwide media organizations to launch child rights advocacy activities and a global reporting campaign under the theme of "protecting the rights of children" around November 20th.

Ceyun Bainco (L), her father Muma Zhaxi (C) and her brother feed a young Tibetan antelope at Sonam Daje Natural Protection Station in Hol Xil Natural Reserve in Northwest China's Qinghai Province, Oct. 23, 2009. (Xinhua/Hou Deqiang)
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