E-commerce bonanza spreads culture of China's Miao ethnic group

An elderly Miao woman teaches batik skills to her fellow villagers in Qiandongnan Miao and Dong Autonomous Prefecture, southwest China's Guizhou Province, on Dec. 8, 2021. Batik is an integral part of this ethnic group's ancient culture and history. [Photo: VCG]

A woman from China's Miao ethnic group works on a piece of traditional embroidery in Qiandongnan Miao and Dong Autonomous Prefecture, southwest China's Guizhou Province, on Dec. 8, 2021. Thanks to a program aimed at alleviating poverty via e-commerce run by local authorities, the group's cultural products have seen sales tick up, prompting many Miao people to study batik, embroidery and paper-cutting skills, ensuring this local intangible cultural heritage is inherited and sustained. [Photo: VCG]

A woman from China's Miao ethnic group works on a piece of traditional embroidery in Qiandongnan Miao and Dong Autonomous Prefecture, southwest China's Guizhou Province, on Dec. 8, 2021. Thanks to a program aimed at alleviating poverty via e-commerce run by local authorities, the group's cultural products have seen sales tick up, prompting many Miao people to study batik, embroidery and paper-cutting skills, ensuring this local intangible cultural heritage is inherited and sustained. [Photo: VCG]

A Miao woman displays her ethnic embroidery in Qiandongnan Miao and Dong Autonomous Prefecture, southwest China's Guizhou Province, on Dec. 8, 2021. [Photo: VCG]