Epidemic-themed film targets New Year's box office

"Finding Mr. Right" director Xue Xiaolu’s new film "Embrace Again" focuses on women's contribution to fighting COVID-19 in the central Chinese city of Wuhan. It is scheduled to hit Chinese theatres on Dec. 31.

Actress Jia Ling attends the premiere of "Embrace Again" in Beijing on Dec. 27, 2021.[Photo provided to China Plus]

Speaking at a forum about the role of women in filmmaking, Xue said the pandemic could prove to be a watershed moment for the film industry due to the changes it has brought. Her latest flick features leading roles for women of various ages, including those of a food delivery driver, a travel agent, and a nurse.

The movie highlights their selfless devotion to assisting their communities, as well as their confidence, independence, and courage in combating the outbreak.

Director Xue Xiaolu poses with cast members at the premiere of “Embrace Again” on Dec. 27, 2021.[Photo provided to China Plus]

As the epidemic has been brought under control in many places throughout China, film and television projects about fighting the novel coronavirus have been on the rise.

Film critics say these movies are popular because they portray the typical experiences of regular people as they battle the virus. Since they tend to have similar themes and stories, it is the details, narrative techniques, and compelling characters that will make them stand out and succeed at the box office.

A poster for the epidemic flick “Embrace Again,” which is scheduled to hit theaters nationwide on Dec. 31, 2021.[Photo provided to China Plus]