Vitality｜Haikou, a city with eyes
In the post-epidemic era, consumption has become a new engine to drive economic growth.
The 2022 edition of the fair will be the "first show, first exhibition" that you have been waiting for.
With 100% special displays, we welcome guests from all over the world in a green build. Domestic and international brands release the latest products and newest styles from around the world, meeting all your needs on this global consumer fashion platform.
Young people participating in water sports in their spare time. Photo by Xu Ersheng
Vibrant and youthful, Haikou is not weighed down by a full logistical load and is taking solid steps forward.
It took more than a year from the first Consumer Expo to the second one, which continued to stimulate consumption and gave Haikou a more ambitious goal.
At the beginning of the year, Ding Hui, Deputy Secretary of the Party Committee and Mayor of Haikou, revealed the main tasks of economic and social development for the next five years, emphasising "improving duty-free shopping facilities and service support for the outlying islands", promoting the construction and operation of the Global Consumer Expo and building a global consumer goods display and distribution centre.
At present, Haikou has duty-free shops such as Meilan Airport Duty Free Shop (T1 and T2 Duty Free Shops), CDFG Haikou Sun Moon Plaza Duty Free Shop, Mission Hills Duty Free Shop and Haikou Global Boutique (Haikou) Duty Free City (Phase I and II), and there is a constant stream of people going to these shops to buy luxury goods.
The first and second phases of the Haikou Global Excellence (Haikou) Duty Free City opened last year. Photo by Xu Ersheng
The consumer market is booming and duty-free shopping on the outlying islands is vibrant.
From January 31 to February 6 this year, the total sales of Hainan's 10 duty-free shops during the Spring Festival amounted to 2.131 billion yuan, with Haikou accounting for at least fifty percent of the total.
According to the data, the sales in the fourth quarter of 2021 doubled, and the sales in the fourth quarter of 2021 increased by 125% year-on-year compared with the third quarter due to the year-end consumption stimulation. growth of approximately 155%, effectively driving the recovery of the province's duty-free off-island market.
Haikou, a city with an eye for detail, is leading the way in global consumer fashion.
Cross-border e-commerce booming
Recently, the Haikou Municipal Bureau of Commerce joined hands with Hainan Senda Investment Group and Hainan Senfree International Technology Company to establish the "Haikou Senda Cross-border Trade Pilot Base" and the "Haikou Senda Live E-Commerce Base", which are expected to drive 200+ live agencies, 3000+ It is expected to drive the sales growth of 200+ live broadcasters, 3,000+ import brands and 1 million SKUs of imported goods, as well as the continued growth of shopping and tourism and the gross domestic product of related industries.
The person in charge of the Haikou Commerce Bureau believes that as a cross-border trade test base, the pilot construction is done well in advance to build the project into a branded and scaled cross-border trade and e-commerce industrial base to help the construction of Hainan's free trade port.
Cross-border e-commerce has flourished and continued to innovate, making Hainan's free trade port a major force in international trade and influencing the trade landscape.
Industry insiders have analysed the construction of an innovative S2B2C one-stop consumer platform with replicable and replicable features around all aspects of the cross-border trade industry chain in order to build a first-class gathering of cross-border e-commerce enterprises.
The pilot construction of "domestic overseas warehouses" in Hainan's free trade port, the promotion of cross-border e-commerce "bonded + new retail" pilot, the development of "front shop and back warehouse", "store and warehouse" and other domestic and foreign trade integration bonded S2B2C O2O wholesale and retail models. The "shop and warehouse" and other domestic and foreign trade integration bonded display S2B2C O2O wholesale and retail mode.
On November 16 last year, Hainan Aoki Technology Co., Ltd, one of the core enterprises of Haikou Binhai Cross-border E-commerce Industry Base, exported goods to overseas warehouse in the United States and cleared customs smoothly. This is the first export cargo cleared through the "9810" (cross-border e-commerce export overseas warehouse) mode of cross-border e-commerce in Hainan Free Trade Port, marking the first completion of the cross-border e-commerce B2B ("9710" and "9810") mode of export supervision pilot business in Jiangdong New District.
At present, Haikou has achieved full coverage of the main pilot business models of cross-border e-commerce, realising the comprehensive development of the whole industry and multiple chains of cross-border e-commerce.
It is reported that the State Council has established a number of new comprehensive cross-border e-commerce pilot zones in 22 cities, including Haikou. The Haikou Comprehensive Free Trade Zone strives to be a pathfinder for the construction of Hainan's free trade port and has launched a number of task lists, including the innovative development of cross-border e-commerce, to try out a new model of cross-border e-commerce operations and to realise the immediate purchase and delivery of cross-border e-commerce goods in O2O offline experience shops in the city.
In addition, make full use of the overseas warehouse resources of e-commerce enterprises, through cross-border direct purchase customs clearance mode, customs clearance and distribution in Haikou Comprehensive Free Trade Zone. Drawing on the mature experience of cross-border e-commerce in early and pilot areas, the introduction of policies to support the development of cross-border e-commerce, to attract more well-known cross-border e-commerce to settle in the comprehensive free trade zone, to accelerate the innovative development of Hainan's foreign trade, to benefit the majority of consumers on and off the island.
According to the 2022 Haikou cross-border e-commerce and import and export trade work conference, from January to November 2021, Haikou Customs supervised and released a total of 2,693,700 declared lists of cross-border e-commerce online bonded imports, with an import and export value of RMB 948 million. In addition, the city's total import and export of goods was RMB 41.42 billion, 97.8% of the annual expected target of RMB 42.35 billion.
Accelerating the return of offshore spending
By continuously expanding the "Duty Free Plus" effect, Haiqiao Global Duty Free City is promoting the construction of an international tourism consumption centre and accelerating the return of overseas consumption.
The relevant person in charge of Haiyang Global Boutique Duty Free City said that the company will create an off-island duty-free industry in line with young people's consumption concepts, continuously enrich the supply-side changes of off-island duty-free products, continue to make efforts on new retail platforms such as online shopping malls and membership shopping through a multi-channel and differentiated approach, further expand membership rights and benefits, strengthen cooperation with high-end members of other industries, link up and appreciate membership rights and benefits, and strive to create an off-island duty-free The company will continue to make efforts to further expand membership rights and benefits, strengthen cooperation with high-end members of other industries, link up with them to enhance their membership rights and benefits, and strive to become a double-excellent student of "service" and "quality".
During the 2022 Consumer Expo, it will again exhibit with a number of world-renowned brands. The business categories cover 45 categories of duty-free goods such as fragrances, jewellery, watches, alcohol, digital, boutique and toys, and nearly 300 international first-tier brands.
With a construction area of over 30,000 square meters, the second phase of Haiqiao Global Excellence (Haikou) Duty Free City is the largest and highest-grade duty-free shop on the island in Haikou.
The third phase of Haikou Duty Free City is planned to be completed in 2022. It will actively negotiate and cooperate with top international luxury brands, explore innovative and differentiated development, focus on introducing heavy luxury brands, attract middle and high-end consumption back to Hainan, smooth the domestic and international double cycle, and promote the quality upgrade of Hainan Duty Free.
Hainan's duty-free products are widely welcomed by consumers, with sales at Hainan's duty-free shops exceeding RMB 15 billion so far this year, achieving year-on-year growth.
Haikou cross-border e-commerce imported and exported goods worth 948 million yuan from January to November last year. Photo by Xu Ersheng
Since the adjustment of Hainan's duty-free policy on July 1, 2020, up to the end of June 2022, Haikou Customs supervised a total of RMB 90.6 billion in sales of duty-free goods on the islands, 125 million pieces of sales and 12.28 million shopping passengers. The average daily shopping amount was 124 million yuan, an increase of 257% compared with that before the implementation of the new policy. The top three categories in terms of sales amount were cosmetics, watches and jewellery.
Over the past two years, against the backdrop of the global consumer market downturn, the duty-free market on the outlying islands has continued to flourish, playing an obvious role in the return of consumption and driving the sustained growth of the duty-free consumer market in Haikou and nationwide.
Located on the east side of the new seaport on the west coast of Haikou City, the Haikou International Duty Free City project covers a planning area of 675 mu and has a total construction area of approximately 926,000 square meters, which is a world-class resort-type commercial district integrating duty free, office, flat, leisure and cultural tourism. Up to now, the construction of the shaped roof of the duty-free commercial centre of the Haikou International Duty Free City project has been completed and the mechanical and electrical equipment has entered the commissioning stage, which is expected to be put into use this year.
Building a platform to carry business vitality
In order to showcase the development potential of Hainan's free trade port, Haikou has hastened to launch the planning layout and industrial investment direction of the Global Consumer Excellence Expo.
Haikou City is actively planning the construction of a global consumer goods expo project to build an important display and trading platform for global consumer goods and create a unique global "never-ending consumer fair".
Located in the Jiangdong New Area of Haikou, adjacent to the second phase of Haikou Meilan International Airport, the project covers an area of approximately 3,150 mu and includes a top fashion boutique city, the world's largest general aviation, yacht and smart car exhibition and sales centre, and a global boutique exhibition centre. The project is also equipped with hotel, catering, cultural and creative, conference centre, commercial office and other facilities, and is seamlessly connected to Meilan International Airport and Haiwen Expressway, creating a one-stop ultimate tourism consumption destination of "food, accommodation, travel, shopping and entertainment".
The Global Consumer Expo combines trade exhibitions with tourism and consumption, and features new industries such as boutique exhibitions, brand promotion, travel retailing and order trading, providing the only "in-country, out-of-country" exhibition and trade platform for global consumer products in China.
Feng Fei, governor of Hainan Province, pointed out that the project focuses on the "first shop, first brand, first show, first release" economy, fully mobilises domestic and international resources, explores the "exhibition + tourism + industry" operation mechanism, and forms a differentiated operation pattern.
The opening of the Mixc in Haikou has helped the development of Hainan Province's "first shop economy" and enhanced the city's commercial influence. Photo by Xu Ersheng
In addition, the construction of the commercial centre of the Haikou International Duty Free City project has entered the stage of full-scale multi-disciplinary assault. Located on the west coast of Haikou, adjacent to the new harbour, Haikou International Duty Free City covers an area of 675 mu and has a total construction area of approximately 926,000 square metres. After the completion of the project, the duty-free shopping map of Hainan will add another "new landmark", echoing with Sanya International Duty Free City, and helping Hainan to build an international tourism consumption centre.
The project consists of six plots of land, containing a large international tax-free complex of tax-free commercial, taxable commercial, office, hotel and talent flats.
Up to now, the construction of the shaped roof of the duty-free commercial centre of the Haikou International Duty Free City project has been completed and the mechanical and electrical equipment has entered the commissioning stage, which is expected to be put into use this year.
The project "Senfree Wanguo Shopping", built by Hainan Senda Investment Group at a cost of 300 million, will introduce new industries such as cross-border e-commerce wholesale and retail, netflix brokerage, etc. It will be equipped with bonded warehouses in Haikou Comprehensive Security Zone and Yangpu Port, with a planned construction area of 100,000 square meters, creating a new consumption experience for e-commerce platforms, creators, netflix live streaming and consumers.
The Guomao business district is currently one of the busiest business districts in Haikou. Located in the core area of the Guomao CBD, Haikou Mixc recently opened, which is the first high-end shopping centre built by China Resources Land in Hainan, and is the first shopping centre to open in Haikou in 2022.
The project has a commercial area of 113,500 square metres, with a total of six commercial floors, containing shopping, dining, leisure and entertainment, and introducing 60% of the first brands.
Business-end commercial brands are stationed in the Haikou commercial complex. Photo by Xu Ersheng
According to the survey, Haikou has more than 30 shopping malls of different scales, forming nearly 10 business districts such as Guomao, Haixiu, Jiefang West, West Coast, Guoxing, Haidian Island and Coconut Sea - Nanhai.
Commercial complexes continue to emerge in Haikou, with the opening of Riyue Plaza, Wanda Plaza, Yuanda Shopping Centre, New Town Joy Plaza, Haidian City, Friendship-Sunshine City, Wangfujing Enxiang Shopping Centre and Bafang Department Store Shopping Centre, carrying commercial vitality.
In the post-epidemic era, consumption has become a new engine to drive economic development. Photo by Xu Ersheng
As a key project in Hainan Province, the most important commercial component of Longfor Guangnian, Longfor Haikou Kunfu Tianjie, has recently announced the progress of investment promotion, including the new trendy play method of "KTV + hotpot", music KTV, indoor children's play pioneer meland, the pioneer of Generation Z trendy play Star Legend, etc. The mall is confirmed to be occupied.
This means that the magical scenario of eating hot pot while singing karaoke will soon become a reality. At that time, Haikou will set off a new round of consumption boom.
Written by Xu Ersheng
Produced by China.com Hainan